From tiny internets

Specifying Spring '83

But we, as users of the global inter­net, can­not just ride the same roller­coaster again. It’s too embar­rass­ing to be trapped inside these hun­gry cor­po­rate gambits, these dumb proper nouns. The nouns and verbs of our online rela­tion­ships should be lowercase, the way “mag­a­zine” is lowercase, the way “movie” is lowercase. Anybody can make a movie. Any­body can try.

But we, as users of the global inter­net, can­not just ride the same roller­coaster again. It’s too embar­rass­ing to be trapped inside these hun­gry cor­po­rate gambits, these dumb proper nouns. The nouns and verbs of our online rela­tion­ships should be lowercase, the way “mag­a­zine” is lowercase, the way “movie” is lowercase. Anybody can make a movie. Any­body can try.